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Overview

We’re looking for a CRM Executive to join the digital team within the Pubs & Inns part of Marston’s PLC. The digital team is responsible for driving new and existing customers into our 1,500 pubs through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers which in turn drives visits and increased spend.

The digital team formed in 2015 and since then we have been developing our SCV CRM system with the help of our internal IT teams and CRM agency, bringing all our customer digital touchpoints together. We now have a truly unique view of our customer which in turn allows us to produce a relevant and targeted path to visit.

 

 What you’ll be doing:

  • Delivering the Customer Retention strategy for our pubs and hotels through personalised email campaigns, database growth & lapsed customer reactivation
  • Responsible for the data held in our CRM system and finding new ways to use this to personalise our new and existing customer communications
  • Responsible for improving and personalising the online customer journey in order to improve visit and SPH
  • Running a Test, Learn, Optimise program and applying results to our email programs
  • Analysing data and reporting on campaign results
  • Assisting the Senior Digital Marketing Manager in developing the new customer retention strategy for the next 2-3 years

 What you’ll need:

  • Minimum of 2 years working in a specialist CRM or Email role or a minimum of 2 years working in a broader Digital Marketing role with an interest in specialising in CRM
  • Must be a Digital Evangelist and a data lover! Always keen to dive into the numbers to improve the next campaign
  • Great attention to detail and process driven
  • Must be a self-starter and have the ability to work under time pressure
  • A great people person. They should thrive in forming good working relationships with the brand marketing teams, drinks and menu development, operations and the pub teams
  • An interest in pubs and the pub industry
  • The role will report directly into the Senior Digital Marketing Manager, but be supported by our Digital Marketing Manager and our London-based CRM agency
  • A full driving licence and a car, as this role will require some travel around the UK.

Ideal but not essential:

  • Understanding of Microsoft Dynamics and or Fast Stats.
  • Understanding of Dotmailer or other email client.

Remuneration:

  • Based on an annual salary of £21,250 plus £7,500 car allowance.
  • IT equipment will be provided such as a laptop and mobile phone.

 

About Marston’s:

We have over 1,500 pubs that range from traditional locals to family pub restaurants and fashionable town centre bars. While pubs may have changed a lot over the years, the reasons people use them haven’t. The pub is where we go to socialise, celebrate, commiserate, relax, reflect, regroup or simply enjoy a cold beer or a bite to eat at the end of a long day.

Information on Marston's can be found at http://www.marstons.co.uk/